A new advertising agency and marketing giant, Snapchat, has a new game in the war to sell advertisers on its technology.
The ad agency, L’Oreal, and its consumer advertising arm, Insta, launched Snapchat in April with a pitch to advertisers that the social-media app could be a force for positive change, even though it has received less than a quarter of its $1 billion ad spend in the US, according to an internal analysis by the agency.
L’Oréal said the campaign is intended to be a “ground-breaking, powerful, and potentially transformative story” that will “change the way advertisers view digital ads and the world around them.”
Insta said the app is already used by a number of big brands including Adidas, Gap, Macy’s and Target, and could be used by the likes of Ford, Starbucks, and McDonalds to reach a wider audience.
Snapchat is a “unique and innovative platform” for brands, said Lauren Schmitt, vice president of consumer advertising for Insta.
“It has the potential to disrupt how advertising is sold, to provide the power of social to consumers in a way that no other platform has,” she said in an interview.
Insta and L’Occitane have teamed up to sell ads on Snapchat and the other social media platforms.
The agency, founded by former fashion models Jennifer Eagan and Sarah Loomis, specializes in creating ads that work well on Snapchat.
Loomish said Insta has already used Snapchat’s ad targeting features in its campaigns for companies including Amazon and Amazon Prime.
Snapchat’s platform is also becoming a popular place for brands to sell their goods and services.
The social media giant recently announced a $1.4 billion deal with a social media marketing firm called Maven, which helps brands reach more than 60 million users on Instagram, Snapchat and YouTube.
Instacorp, the financial services giant, also launched its own ad buying app, SnapChat, in October.
The company is one of the biggest social media advertisers, spending $5 billion in 2016, according a company spokesman.
Instapoint, another social media ad platform, has more than 1 million active users and has more users than Facebook.
The new ad buying platform, Instacoup, has seen a big increase in activity as it has added new ad-free services.
Snapchat users use the app to find friends to follow and chat, which has become a new way for brands and brands to connect with consumers.
“We want to make a difference in how brands interact with consumers,” said Loomisd.
Snapchat, which recently added an option to buy ad space for brands’ ads, is also seeing a surge in revenue.
In April, Instapawn saw $1 million in revenue, up from $600,000 in 2015.
Instagram, which launched in May, saw $3.6 million in sales in the fourth quarter of 2016, up 46 percent from the same period a year earlier.
Snapchat has more subscribers than Facebook, and has attracted more than 300 million users.
Instagroup, a company that helps brands increase engagement, said Instapurchase was its second-biggest revenue contributor in 2016.
Snapchat ads are also getting more valuable, and Instapay and Insta say they are working with brands to create “add-on” content to make Snapchat even more valuable.
Snapchat said it was able to reach 2.4 million new customers for the year, compared with 1.5 million in 2015, and expects to see about 20 million new monthly active users for the next year.
Instakart, a startup that helps advertisers reach Snapchat’s new users, said it is now seeing growth of about 1 million new users every week.
“Snapchat has changed the way consumers buy, buy, purchase,” said Michael Kortner, the company’s chief strategy officer.
Snapchat also announced an investment from Twitter.
Instagram said it had invested $1 in Snapchat to create an “insta” ad platform that can target advertisers based on the content they post.
Instagram is also working with Snapchat on the ability to buy ads on Insta directly.
Instafin, an advertising agency based in New York, said Snapchat has made an “unprecedented impact on the advertising landscape” with its ads.
Instabuild, which was founded in 2014, has over 1 million advertisers in the U.S. and about $5.5 billion ad buys in the next five years, according the agency’s founder.
Instagram has more advertisers than Facebook and Instabuy has more marketers than Snapchat.
Instanewsource, an online magazine, has 1 million subscribers and is growing, said founder and CEO Paul Seifert.
Instamap is working with advertisers on building a brand for advertisers, but Seifet said that is not an entirely new business for Instapart.
“There is a huge market for brands who want to buy and create brand