There’s a new category of marketing ads you’ll probably be seeing on Instagram — branded ads that are designed to boost engagement.
And the brands you might be seeing are Instagram influencers and influencers who are promoting brands in their own communities.
As of today, there are more than 2.5 billion Instagram ads on the platform, according to an analysis by research firm Quantcast.
But how do Instagram ads actually work?
Here are a few of the most common ways Instagram ads are advertised, and how they’re made.
Instagram influencers can use hashtags to promote brands on Instagram and then direct viewers to their own Instagram influencer profiles.
Instagram influres can also advertise on the app directly, using hashtags like #Instagramad and #adidactypost, as well as hashtags associated with their own brands.
The most common way Instagram ads can be advertised is through hashtags, which are designed in a similar way to Google AdWords.
This means Instagram ads will be displayed with hashtags that are related to the brand, and you can click through to see the ad for yourself.
Here are some examples of how hashtags are used in Instagram ads.#adidacost, #instagramad, #ads, #Instagrinds, #brand, #sponsored,#buzzy, #tags,#branded,#influencer,#adsource Business Insider