The Canadian government will soon allow businesses to pay for their advertising with advertising on the internet, CBC News has learned.
The decision comes after the federal government’s chief communications officer, Scott Brison, told the Commons on Tuesday that the government was considering whether to allow businesses, including small businesses, to pay advertisers to advertise.
Brison said the move was an attempt to protect Canadian consumers from unfair competition and protect small businesses from unfair government policies that have created a “huge financial burden” for the government.
“Free advertising in Canada is something that we do for our citizens and businesses,” he said.
“We can’t have that continue when people are being forced to pay a subscription fee to access information on their web browser.”
The government is committed to working with Canadians to make this change, and we’re confident that our government will follow through with this decision.
“The move, which will be announced in a report to the Senate in the next few weeks, will allow Canadian companies to use advertising to promote products and services to their customers.
Brisons announcement comes as Prime Minister Justin Trudeau and his government are working on a new online advertising policy that would allow Canadians to pay online ads to help them see more of their friends and family, and for other products and information.
The Liberals’ online advertising proposal has received widespread support among consumers, and the Liberal Party recently announced plans to make it easier for small businesses to earn advertising revenue from their own ads.
The government has been trying to reduce the amount of advertising that is required to get a user to a website, but is struggling to keep up with rising Internet usage, particularly in the wake of last summer’s blackout of the Internet during the federal election.
The Canadian Association of Broadcasters estimates that by 2025, there will be an online ad market worth $10.4 billion in Canada, but it’s unclear how much that is and whether consumers will pay to see ads.
A recent report by PricewaterhouseCoopers found that while advertising is currently the most common form of online advertising, it will grow to be the most popular form of advertising by 2020, as more people use online services.
It’s estimated that more than 60 per cent of Canadians would be willing to pay to view advertisements online.
The report also noted that, by 2025 there will only be about 1.5 million Canadians with internet access, and that the growth in internet usage will likely accelerate, due to more people using apps and websites.
According to the report, there are around 2.7 billion mobile phone subscribers in Canada.
The report estimates that between 2020 and 2025, the total number of mobile phone users in Canada will increase by 5 per cent per year.
The association estimated that online advertising revenue in Canada would grow from $6.9 billion in 2020 to $7.2 billion in 2025, with the total amount of online revenue growing from $10 billion in 2010 to $12.1 billion in 2021.