The search engine giant is making a push to stop people from spreading fake news online and with ads, as it tries to curb the spread of fake stories that have infected news organizations and spread to social media.
Google, the world’s No. 1 search engine, said Tuesday it will allow ads to run in news content posted on its pages.
Ads will appear on news articles with the headline “Google is changing the way it sells ads” or “Google has made a decision to stop promoting fake news.”
The company said it will continue to test ads that target the “top stories” on news sites, such as CNN or The New York Times, with the goal of improving accuracy and effectiveness.
It will also offer ads in news stories for “top videos” from its partners, such a YouTube or YouTube Play Music, and for “social media engagement.”
Google’s move to include ads in the news is one of many it is making to combat the spread and spread of misinformation.
Google is currently one of the largest providers of online ad services.
It has long faced scrutiny over the quality of its search results, with critics saying it was biased against news sites.
Advertisers, including media companies, have criticized Google for favoring its own services and making its algorithms less sensitive to news content.
Google has faced criticism over its efforts to promote news content to its millions of users through its own Google Plus social network, Google+ and YouTube.
Ad revenue from Google+ was $3.5 billion in the third quarter, according to data compiled by FactSet.
Google Plus revenue totaled $8.3 billion in 2016.
Twitter is also working to improve its ad platform and advertising tools to make sure it does not repeat its mistakes.
Google+ will offer users more personalized ads based on user behavior and interests.
Ads on Google Plus will run in stories that are related to the person who has posted the content, such an article from CNN or an article about the 2016 presidential election.
Ad-serving on Google+ could also run in Google+ news stories with the same headline or an editor’s note.
The ads will be placed within stories that show the headline or the note in the original article, as opposed to the top of the article.
Google says the ads will also run for users that have viewed content that is not from Google.