The cost of running an ad on television, print, radio, or online has grown dramatically over the past two decades.
But there’s a lot of confusion around how much each type of advertising costs.
Here’s a look at the major sources of confusion, and how to avoid the biggest mistakes.1.
Advertising and direct marketing costs the same as advertising and media2.
Advertising is more expensive than media, but it is still more efficient than media.3.
Advertising costs more to produce than media does, but not as much as media.4.
Advertising has an advantage over media in that it is cheaper to pay for, but the cost to produce it has not increased dramatically over time.5.
Advertising doesn’t cost as much to run as media does.6.
The most important thing to consider is that direct mail advertising is more efficient, but that doesn’t mean it is more effective than television or radio.7.
Direct mail is more likely to reach the consumer than print media.8.
Media is more valuable than television.9.
Direct-mail advertising can be more profitable than print ads.10.
Direct marketers need to be careful with the type of ads they advertise.11.
Advertising on Facebook, Google, and Twitter is more profitable, but direct marketers should not ignore it.12.
Direct marketing ads on Facebook and Google are cheaper than print advertising.13.
The best way to maximize your direct marketing potential is to spend more than one dollar per month on advertising.14.
The difference between media and advertising is that the cost of direct marketing is more important than the cost per click.15.
Advertising for television, radio and print has the greatest effect on the consumer.16.
The biggest mistake people make when it comes to direct mail is not to spend their money.