Advertisers are planning to make a big push on the holiday shopping season with a new advertising campaign called Black Friday.
“Black Friday is a brand-new advertising campaign,” said Mark Wiegand, head of global marketing at American Media Group, the marketing agency that is in charge of the campaign.
“We’re not really sure what we’re doing.
I’m not sure that we’re seeing the full impact of the brand yet.”
The ad campaign will debut this week in the United Kingdom and Ireland.
According to Wiegend, the goal is to highlight the importance of Black Friday as a shopping event.
“It’s one of those events that we see as a brand that we love to spend money on,” he said.
“People love it for the deals.
It’s one that’s so unique and it’s one where brands can really make a difference.”
American Media, which is based in New York City, said it has more than 10 years of experience in the marketing space and is well-known for its creative campaigns.
The agency also recently launched its first digital campaign featuring a woman wearing a “Hallelujah” T-shirt, a phrase coined in the ’60s by pop star Prince.
The campaign has already earned more than 2.5 million views on YouTube, Wiegare said.
The brand, which launched last year, is using the Black Friday ad campaign as an opportunity to “build awareness and awareness is really important for our brand,” Wiegall said.
American Media has worked with many famous brands, including the Gap, Target and Nike.
Wiegandan said that the goal of the Black Thanksgiving campaign is to help boost awareness for the brand.
“The brand has been around for decades and it is one of the most successful and iconic brands in the world,” he added.
“And we want to continue to do everything we can to reach new people.”