In an era where most advertisers have opted for the ‘pay-per-click’ model, one of the most common ways of generating ad revenue is through mobile advertising.
However, the amount of mobile advertising revenue is shrinking.
According to the report by the Interactive Advertising Bureau, the US$16.3 billion market for mobile advertising fell to $11.5 billion in 2020, from $15.3bn in 2019.
The decline was due to the rise in mobile advertising by mobile devices and an increasing number of users accessing the internet through their mobile devices.
Advertising revenue in 2020 fell for the second consecutive year, falling 2.5% to $6.7 billion, according to Nielsen.
It is still more than twice the US government’s estimates of $1.7 trillion in ad revenue.
Mobile advertising has been steadily gaining ground in the US market for a number of years, with revenue up 9% from 2016 to 2020, according the report.
Mobile ad revenue rose by 2.6% in 2020 to $3.3 trillion.
According to the IAB, the growth rate for mobile ad revenue has been growing for more than five years.
However, mobile ad revenues are still much lower than they were five years ago.
According the report, the median mobile ad spend in 2020 was $2.07 per person, down 8% from the same year in 2016.
The average ad spend per user fell 5.6%, to $1,000 per person.