Posted February 08, 2018 06:02:13 In advertising, it’s important to know what black people mean when they say ‘black’.
It’s a phrase that’s been used in many different ways and there’s a lot of debate about what ‘black’ means in Australia.
The first thing to understand is that black people are a racial group with different racial groups.
According to the US Census, there are over 11.7 million people of African descent.
The racial makeup of Australia’s population is based on census data, which shows there are 9.6 per cent white, 0.8 per cent Asian and 0.2 per cent black.
Black people are almost four times as likely to live in inner-city areas as white people.
For more information on racism and the media, visit the ABC News website: www.abc.net.au/about/community/research-and-analysis/racism-and/index.html#aad