Some banner ads have come to represent a trend in online marketing.
Some of them have also come to symbolize the sexist, racist, and otherwise harmful behaviors that they’ve targeted women in advertisements for.
Here are five that you may have missed, and the reasons why they’re so prevalent in the modern world.
The “Cancel Girls” ad from The Ellen Show: Back in the 1990s, an ad featuring Ellen DeGeneres was seen as a precursor to the hashtag #cancelgirl.
The ad showed a female comedian, then-comedian Amy Schumer, being told to “cancel” a sketch.
“You have to be more careful than you do with the girl in that commercial,” said DeGeneers.
“She looks like a little girl.”
The commercial was so controversial, the show cancelled the show in the years that followed.
But that wasn’t the only sexist ad featuring women.
One ad from a 1992 “Dancing With the Stars” episode featured a woman doing a bikini flip in a pool, with the caption, “I’m not going to get into that.”
The ad was so offensive to many women that the show had to apologize for the episode, saying that it “crossed a line.”
The New York Times ad from 2005: “This is a job that doesn’t exist for a woman.
It’s for men.”
The “women in tech” ad was aimed at women, and it made no mention of the tech industry.
This ad was made by the Times, which was then owned by Time Warner, in which an ad criticizes a female programmer for “showing off her beauty.”
“We think she’s doing her job,” said Times ad critic Susan Hennessey.
“But what we really want to know is, ‘What kind of job do you think you’re doing?'”
Hennesys reaction was shared by the hashtag hashtag #pussywalk, and was a prime example of why it was deemed offensive.
The Adele song from 2006: “I want my hair cut so I can be beautiful.”
Adele’s song “Look What You Made Me Do” was first used in a 2006 ad for a hair-care line called Haircutz.
“We know that there are people out there who believe that women should never have hair, that they should never be expected to have a professional career,” said Adele.
“What we want to say is, to us, beauty is not about hair, it’s about being a good person and being a great human being.”
Hilariously, the ad then uses an image of a woman wearing a bra that she’s wearing in a bikini to compare her appearance to a “professional woman.”
The ads for the American Express Visa card from 2006 to 2009: “If you want to make a statement, get a job.”
A 2011 ad by American Express showed a man at a grocery store with a sign that read, “If You want to Make a Statement, Get a Job.”
The video also featured an American Express employee, asking people if they’d like to get a Visa card for their family.
One woman said, “Yes, I would.”
“What if it was your mother or your father?” the employee asked.
“I don’t think so,” said the woman.
“Because they are the ones who are going to have to make that decision,” the employee said.
The infamous “Don’t Tell My Mom” ad for Wendy’s: “She’ll be upset about this.”
Wendy’s was one of the first fast-food restaurants to use a banner in a commercial.
The company used the hashtag “Don” to advertise its new Wendy’s Bacon Ranch sandwich.
The banner featured a young woman in a blue shirt who says, “She will be upset,” and then says, in the background, “Don’s not just for us.”
A sign below the image of the woman reads, “We’re the real Wendy’s.”
It was widely mocked on social media and prompted outrage from women.
But the company eventually removed the banner and replaced it with a picture of a “mommy-in-the-car” on a Toyota Prius.
The Pepsi ad from 2007: “What are the odds that you’re not a woman?”
In 2007, Pepsi aired a TV commercial featuring a woman in her 20s, saying, “What’s the odds I’m not a mom?
That’s not the question.
The question is, are you a good mom?”
The ad received a mixed reaction from women, who said that it was inappropriate and sexist.
Some women took to social media to say that they were embarrassed to have seen the ad in the first place.
The commercial for Coca-Cola’s iced tea from 2006.
The “tea” commercial for iced teas, which is actually a sweetener, is widely