The ad agency that was acquired by a major tech company is working with Amazon to help its online competitor boost ad revenue.
Aldi’s online platform, called the Amazon Marketplace, is used to sell items like clothes and shoes.
The service launched in the United States last week and is expected to be available in other countries later this year.
Aldi’s platform is not subject to the same data-gathering and privacy policies as Amazon’s, but the deal could help Aldi boost its online business, which has been slow to gain traction among advertisers in the last several years.
“It’s not only a good match for us, but it’s a great match for Amazon,” said Ed Wilson, senior vice president of digital for Aldi.
“We’re both committed to helping each other grow our business.”
Aldis revenue grew 15% last year to $1.1 billion, according to its financial statements, according a person familiar with the matter.
But the company said that in the third quarter, it grew revenue by 4.1%.
The deal could boost Aldi revenue to $2.1 million next year from $1 billion this year, according the person, who was not authorized to speak publicly.
Amazon is expected next week to unveil a new version of its Prime service, which will allow customers to pay for their own groceries.
Amazon Prime includes more than 1,000 products and services including movies and television shows, books, games and music.
“I think it’s great to have a partner like Aldi that has a strong track record of delivering great products and great customer service,” said Michael Pachter, president and chief executive of the National Association of Convenience Stores.
“This will help us compete with retailers that are offering more limited products and lower quality.”
Aldi is one of several tech companies to offer its own products and service in the Amazon marketplace.
The deal also could add another layer of competition between Aldi and other companies, including Amazon’s rival Costco.
Aldis chief executive, Jørn Utzon, said in November that Amazon’s Prime membership program has “saved millions of dollars” in the U.S. since it launched in November, but Aldis will continue to offer Prime memberships on the site.
Amazon, whose Prime service launched earlier this year with a few perks, has attracted more than $9 billion in sales and is the world’s largest retailer by revenue.