With President Donald Trump at the center of the climate change debate, the ad campaign has been the stuff of pop culture legend.
So what does it take to pull off a full-scale campaign of ad blitzes that has never been done before?
The Hill sought answers from a few of the ad creatives behind the ad blitz, including one of the top-earning ad execs in the country.
This is an edited transcript of the conversation.
What is your campaign strategy and what are you looking for in the future?
The ad campaign is a lot of work and we’re spending a lot to make it look like a real campaign.
We’re building a brand, we’re building brand relationships, we are building brand trust, we want to get people excited about the campaign, and then ultimately, we have a real plan for how to spend that money.
We need to do that.
We have to be aggressive.
We’ve had to do some strategic retreats in terms of the campaigns we’ve been running, because we know we’re going to have to do more ads in the coming months.
That’s why we’re doing this campaign now.
What we’re focusing on now is creating a strategy and building a plan for the future.
The campaign strategy is going to be about building a digital strategy and getting people excited on social.
This will be a very aggressive campaign, as we’re launching this campaign.
The goal is to make sure that people are excited about this, so they can then take action.
And the strategy is to have a conversation with people.
And we’re also going to do an email campaign with a lot more than just music.
We’ll be sending out an email with a list of people that we know will really like our music.
And then we’ll do some music videos that we think people will really love.
What’s really exciting about this campaign is that we’re starting with a big target audience, and the goal is that that audience is going be receptive to this.
We want to build a strong brand that’s going to resonate with them and be able to say, “Hey, we heard you.
We love your music, too.
Let’s make it a reality.”
That’s the campaign strategy.
It’s going after a lot.
The music will be the big thing.
We will also have a social campaign, which is going after young people, which has never happened before.
We are targeting young people because we believe that they’re going be the future of the economy.
And that’s what we’re looking for.
The people who are excited are the young people.
That was a big part of our campaign strategy, to build an audience that is going, “Wow, I’m not sure what to do with my time, so I’m going to give it a shot.”
We’ll have a list for them to fill out.
The other thing that we really want to emphasize is that it’s about the future and it’s not about the past.
It will be about how do we get people to think about this and make it something that they are passionate about.
The past is what they are hearing about, and they are going to hear about it, and we will be using those to our advantage.
We have a big music video and we have one in a couple different genres.
The whole campaign is going toward getting people to talk about the economy, about what’s happening in their neighborhoods and the city, about their lives.
We really want people to hear what’s going on with our cities and what they’re seeing, because that is really what they care about.
What they’re feeling, and that’s the thing that really matters to them.
That is the key for us.
They need to know what’s actually happening in the world.
They want to be able see how their city is changing and see what’s really happening, so we want people who aren’t even aware to come and watch it.
What are some of the things you’re looking to target in the music campaign?
The music campaign is the one that’s really driving us.
I think it’s going well.
I’ve watched it three times now.
It really is engaging.
I really like the music.
The idea is that this is going all the way back to the early days of the company.
We all grew up with the old days, and it really resonated with us.
The way that the music works, I think, is it’s the first time that people can hear the song.
It is a really powerful way to get them to listen to something that was really important to them and really important for them.
It was an opportunity for us to get to a new level, and I think people are really responding to that.
I would say that we’ve got an amazing team.
We know we have an incredible team, and all the creative people on the team are very excited about it.
We just want