A new tech company that makes money by selling ads on its platform has raised $2.5 million in funding.
The online ad company Ogilvy said on Wednesday that it had raised $1.8 million in Series A funding led by Softbank’s SoftBank Group, including a $1 million Series B round from SoftBank’s SoftMedia Ventures and SoftBank Investment Corp.
The SoftBank-led round also included $500,000 from Softbank Media Ventures and a $500 million commitment from SoftCoin.
Ogilvy, founded in 2014, makes money through its platform that lets advertisers sell targeted ads on Google and other major web properties.
The company’s primary focus is on advertising on mobile devices, but it has recently also taken on mobile advertising as well, including for Apple’s Siri and Apple Pay.
Ogilvy offers its platform for advertisers to advertise in multiple ways, including on mobile apps, websites and video ads, and it lets advertisers create a series of separate ads.
It also has apps for mobile phones, tablets, smart TVs, smart home appliances and automobiles.
The companies says it currently offers more than 2.3 billion ads across mobile, desktop and web properties, but only about a third of those are mobile-specific.
The company is not yet a competitor to Google, which dominates the mobile advertising space, but Ogilvertys ads sell through Google and have been used in some Google-branded ads.
Oggilvy says it expects to have a product by the end of the year.
SoftBank and SoftMedia are also financing the company, and SoftCoin is one of its investors.